My boss and I brainstormed catchy captions that could then be turned into prop/photo ideas. There was no idea too big or too small. I absolutely loved this process! Thinking creatively and planning out our content 3 months in advance is any content creator’s version of fun! Here are a few of the ideas we came up with: 

• Old Fashioned Phone… “We’re calling your name” 
• Headphones.. During appointment you can relax .. music “my jam” 
• Old Fashioned cups, sodas, cute straws.. Drink through a straw to help keep your teeth white.. Drinks to avoid  
• DRINKS- “cheers to the weekend! Cheers to you, cheers to 2 years/new year! etc)” 
• Donuts- “Do-Nut forget to book your 6 month touch up!” “Do-Nut mess around with these products, because they are just that sweet” 
• TIME- Clocks set your alarms (great for a launch, giveaway, or reminder) 
• “Leap of faith.. Leap into new confidence..” Pose where smiling mid jump 
• REMINDER on phone- time to come in for your 6 month touch up 
• Hats off to you.. Throwing hat at camera, hat covering face but smile 
• Main Squeeze with Citrus.. Lemons and oranges 
• Lollipops- Detail shots of smiles.. “I’m a sucker for white teeth” 
• Holding camera over half of face and smiling – “Get your smile picture perfect” 
• Peace sign towards camera “Peace out winter, peace out yellow teeth” 
• Shot of just smile and jewelry/collarbone- “a smile is our favorite accessory” 
• Book in hand- “My books are open for July! BOOK today” 
• Whispering into a friend’s ear with a friend smiling.. “Talk about the … I’ve got a secret for you.. Turn on your notifications for our big secret coming on ___” 

Photo Inspo: We also compiled a lot of photo inspiration for the photographer and models to review.  

We also made a list of all the photos we needed for the website and training manual. After I complied and organized the long list of ideas into a detailed shot list, grouped by location. For this shoot, we were going to three locations in three hours. First, we would start at the teeth whitening studio, then we took a short drive to a beautiful garden, and last we went to the White Space Photography Studio. Additionally, I did photographer research. Eventually, I found Autumn Film & Photo. She was experienced, fit the style of our company, and had a reasonable price. Props were ordered, gathered, and prepared. Additionally, a clothing and grooming style guide was sent out to all the models. 

Photoshoot day arrived and I was so excited! My boss and I worked together to plan the day so everything would run smoothly. However, during the photoshoot we started to fall behind schedule, and I could tell she was feeling a bit overwhelmed. I stepped in and directed the rest of the photoshoot. I reviewed what photos we needed to get and directed the models to where they needed to go. I set up stations with each model. Then the photographer moved from station to station, capturing the photo and continued on. This greatly improved the flow of the shoot and helped us to catch up with time. By the end of the night, I ensured that all our plans were accomplished! My boss was extremely grateful for my help and leadership responsibility I assumed. The photos turned out so good and are a wonderful addition to our Instagram feed, training manual and website.