Rosehill Blooms Redesign
Meet Wendy! She is a stay-at-home mom who loves Dr. Pepper, running, and watching true crime. After 20 years she is finally putting her floral design and horticulture degree to use!
It all started from home making corsages and boutonnières for her children’s friends. In 2019, after much coaxing from her daughter, she decided to officially open up business and Rosehill Blooms was born. Little by little she started gaining more attention. Corsage and boutonnière orders skyrocketed to 85+ orders every weekend. Arrangements and bouquets galore were handcrafted! Fall and Christmas outdoor pots quickly became popular. She even began teaching her own DIY outdoor pot classes! Besides her gorgeous flowers, Wendy’s bright smile and outgoing personality is what has truly made her small business blossom!
Although proud of the business she had built, Wendy felt more could be done to expand her social media presence and increase clientele. However, with no formal marketing or social media training she had no idea where to begin. That’s where I come in!
Working with Wendy, my goal was to rebrand Rosehill Blooms! This would include the creation of a new logo, business cards, and optimizing her Instagram profile. Previously, there was no official brand design, font, colors etc. The business cards did not match the Instagram page, which did not match the floral design style. There was no unified aesthetic. I wanted her brand to have a voice and a distinct look. Something that would make Rosehill Blooms recognizable!
Creating the Logo
Through conversation and analysis of previous floral design work, I discovered that Wendy’s arrangements are very bright and use unique, wildflowers. I wanted the audience to know those things just by looking at the logo. I also wanted her business name, Rosehill Blooms, to be incorporated into the design. Roses and a hill were essential elements to include.
Logo in Action
I also designed the following business cards, stickers, and poster.
Utilizing your logo and brand colors as often as possible helps your audience begin to recognize you. The stickers will be used on top of flower boxes with matching ribbon. The business cards will be added to arrangements!
Rosehill Blooms
No occasion is the same, so neither should your flowers.
@rosehill.blooms
Apart from optimizing the bio, I also created new highlight bubble covers that matched the logo style and colors.
Instagram Bio Optimization
What makes you different?
Wendy described her floral design style in three words: Unique + Colorful + Custom
Who Are You?
Tip: Don’t actually put your name in the name section of your insta bio! Crazy I know! Instead change your name to who you are and what you do. For example: KC Wedding + Special Occasion Florist
Location
Location should be specific enough that people know where you are located, but broad enough to appeal to a general audience. Instead of putting the exact town she’s located in, I put Kansas City, KS.
Tag Line
“No occasion is the same so neither should your flowers.”
Call to action
Order a boutonnière or corsage by clicking on the link.
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